Home of the Natural Hair Beauties where everyone is Unique Just Like You!

We Boost Young Black Girls' Natural Hair Acceptance with Our Inspirational T-shirts, Hoodies, Bonnets, Mugs, Lunch Bags, and Other Products That Promote Building Her Self-Esteem and Self-Love.


Riley’s Way is all about your Natural Hair Beauties doing it their way. The company received its name from my granddaughter because she’s confident enough to be herself and accept, embrace and love her curls. We aim to encourage girls to be anything they want to be in life while embracing their natural hair with apparel that celebrates it. We want to add inclusive representation of Natural Hair Beauties in the workforce for black girls. Our journey indeed started because no one was offering an apparel clothing brand celebrating natural hair in quite this way.

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Riley's Way donating hand sanitizer to the nonprofit Parenting in Poverty

Philanthropic Mission

Riley’s Way has committed to donating a minimum of 1% of our profits and/or natural hair apparel, including t-shirts, bonnets, hoodies, bags, accessories products and even hand sanitizer. Our donations go directly to organizations such as Enriching Young Minds to support their work in empowering little girls, encouraging their entrepreneurship desires and fostering a heightened sense of self-love.

Unique Just Like You

Riley’s Way makes each and every Natural Hair Beauty stand out with unique products like t-shirts, hoodies, bonnets, bags, and accessories celebrating natural hair and be Unique Just Like You!

Family Time!

Here's an opportunity to Show your Natural Hair Beauty you support her awesome curls as a family!

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